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Is Justin Bieber getting ready to launch a new clothing brand?
That seems to be the question on fan's minds after the "Intentions" hitmaker shared a series of photos depicting colorful merch on Instagram earlier this week.
On Wednesday (April 2), Bieber posted a snap of five sweatshirt sleeves in colors: pink, beige, green, blue, and purple. Each sleeve featured the same logo embossed near the cuff, but the photo did not include a caption revealing the brand's name.
Then, on Thursday (April 3), the star shared a pic of more colorful sleeves and packaged beanies with the name "@skylrk" written in the caption.
Bieber unveiled an additional snap that took fans deeper into his alleged new merch line, depicting sunglasses and phone cases with the same logo on the front. The "Ghost" standout also took to his story to encourage fans to follow the brand on Instagram for launch updates. The supposed future drop is so real that Bieber even changed his profile photo to a red SKYLRK logo.
According to Page Six, this is not the first time the artist has teased a clothing brand. Presumably, Bieber has been "secretly testing out his new brand for years," and now, the first official launch might be just around the corner!
For the latest on Bieber, read Justin Bieber Shares Sneak Peek Into Romantic Outing With Wife Hailey.
Keep up with the icon's new clothing brand via @skylrk on Instagram.